The Anatomy of Cart Abandonment
Checkout friction comes in three main forms: compulsory account creation, slow mobile form interactions, and multi-step redirect delays to unfamiliar payment screens.
On Indian mobile networks, if an payment page takes more than 3 seconds to render, shoppers frequently back out or assume the connection is insecure.
Streamlining with Guest Checkout and Native UPI
Enabling friction-free guest checkout with phone number or WhatsApp authentication allows buyers to complete transactions in less than 30 seconds. Integrating direct UPI intent flows means buyers can complete payment inside their preferred UPI app with zero typing.
Automated WhatsApp Abandoned Cart Re-engagement
Setting up an automated webhook that triggers a personalized WhatsApp message 30 minutes after cart abandonment—with a direct 1-click link to restore the cart—consistently recovers 15% to 25% of otherwise lost revenue.
